Job Fairs Go Virtual

By Elizabeth Agnvall

When Susan Burns, worldwide talent acquisition leader for Seattle-based public relations agency Waggener Edstrom Worldwide, decided to participate in a virtual job fair in December sponsored by business publication PRWeek, she wanted to make sure her booth represented her company’s culture of excellence. So she set out to make her virtual booth the best booth at the fair.

Visitors to the Waggener Edstrom virtual booth could watch two videos, text chat live with recruitment staff, read about openings at the company and download information about the agency.

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Microsoft-Yahoo deal: links for Feb 13, 2008

Updated links relating to Microsoft’s bid for Yahoo! from eweek, zdnet, forbes and fortune.
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Microsoft-Yahoo Deal: Major Yahoo Investor Urges Microsoft To Raise Offer

Yahoo’s second-biggest investor urged Microsoft to raise its $42 billion bid for the Web pioneer and warned Yahoo it has few options left, raising the pressure on them to seal a deal.

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Business technology news for Feb 13, 2008

Dell to Buy E-Mail Service to Better Compete With Rivals; Yahoo paid $160 million to acquire Maven Networks; Nokia Dominates, but its Rivals Insist That Could Change.

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Apple, Google transform the mobile-phone landscape

The cellphone industry is undergoing one of the most dramatic periods of change of its 25-year history. The reason: The mobile phone is morphing from a device that mainly makes calls into a tiny computer that combines the Web-browsing capabilities of a desktop PC with a host of services for on-the-go users.

Ironically, a big catalyst for these changes comes from two relative newcomers, Apple Inc. and Google Inc.

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U.S. Online Ad Market Double In Four Years

The U.S. online advertising market will generate annual revenue of $50.3 billion by 2011, the Yankee Group predicts. However, it still accounts for only a small percentage of advertisers’ overall budget. Advertisers currently spend 7.5% of their budget online, even though the Internet accounts for 20% of overall media consumption in the U.S.

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Al Ries on branding strategy

Whether you are selling a politician or a product, your objective is exactly the same: build a brand in the prospect’s mind. Owning a word is as important for brands as it is for US presidential candidates. However, many marketing people make some fundamental mistakes.

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