By Alexander Wolfe
1) Drag and drop onto your page. Currently, the process for accessing apps is confusing and cumbersome. Why not adopt a paradigm which allows users to freely configure their Facebook pages, and effectively turn them into their own personal Web sites?
2) RSS feeds and Twitter connections. OK, maybe these are already accessible somehow, but I haven’t been able to figure out how to, for example, post an RSS feed of this blog on my Facebook page. (I know, the world’s waiting for this.)
3) Make it completely — not almost — open to third-party apps. As Zuckerberg admitted at the Web 2.0 Summit, while Facebook is open to third-party apps, it retains the right to drop any app from its platform. When this policy is applied to malicious apps, it’s fine. But if you’re talking about an outside developer who’s poured his or her whole company into improving Facebook, it’s not so good. Hey, this even means aMicrosoft type company could be cut off. Either you’re open, or you’re not. Facebook should be open.
4) Tear down “The Wall.” Whatever the heck Facebook’s Wall is supposed to be, it ain’t. I don’t get it. Like I said in number 1, above, your whole Facebook page should effectively be your Wall.
5) Build out Facebook’s user networks. I hate to say it, but right now, Ning has got it going on much better than Facebook when it comes to connecting a group of people with common interests. Perhaps this is because Facebook started out as a college kids’ social net, where it was enough to tag yourself as going to Podunk U. to establish your group identity. Even now, when Facebook has been opened up to everyone, it’s hard to easily find the networks you want to hook into, and they’re pretty much defined along school or work lines. Facebook needs to make it easier for users to create their own groups, and there needs to be a completely separate sub-universe where these go according to one’s interests, a la Ning.