Hospital CRM: New Revenue Frontier?

By Thomas Young

Over the past 30 years, CRM has been pitched to hospitals and health systems by consulting firms, software vendors and healthcare publications as a means to address nearly every financial and operational challenge. The proposed CRM success formula appears simple: collect and integrate customer data, apply that information to make customers feel appreciated, and reap the economic benefits of long-term customer relationships.

  1. Reasons to Reconsider
  2. Understanding CRM’s Economic Potential
  3. Challenges of Hospital CRM
  4. The Tangible Benefits of CRM

Read more at http://www.unitedBIT.com

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6 Responses to Hospital CRM: New Revenue Frontier?

  1. […] You can read the rest of this blog post by going to the original source, here […]

  2. […] Original post by TechBizWatch […]

  3. […] longscorner wrote an interesting post today on Hospital CRM: New Revenue Frontier?Here’s a quick excerptAs a consequence, low funding has defused CRM programs’ potential firepower as their focus has often been relegated to simple tasks such as tracking customer inquiries in order to rationalize investments in campaigns. … […]

  4. […] longscorner wrote an interesting post today on Hospital CRM: New Revenue Frontier?Here’s a quick excerptNotably, two California-based institutions — Cedars-Sinai Medical Center in Los Angeles and Children’s Hospital and Research Center at Oakland — have assumed leadership positions in the application of CRM disciplines. … […]

  5. […] PJ rough had some great ideas on this topic.You can read a snippet of the post here.The common argument that health care is unlike any other industry does not reflect an informed understanding of how and why individual consumers make purchasing decisions. In fact, a growing number of hospitals are experiencing … […]

  6. […] longscorner added an interesting post on Hospital CRM: New Revenue Frontier?.Here’s a small excerpt:The common argument that health care is unlike any other industry does not reflect an informed understanding of how and why individual consumers make purchasing decisions. In fact, a growing number of hospitals are experiencing … […]

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