Just 10% of the 558 IT executives we polled in CIO’s latest “State of the CIO” survey identified “external customer focus” as critical to their jobs. That’s not enough. The external customer is exactly whom CIOs should understand. Across industries, understanding how customers interact with the company must inform the work of IT managers. Doing so can mean more profits for the company, but it’s also a tremendous opportunity for career development.
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