They’re born at a seemingly nonstop pace: Web start-ups offering new ways for businesses to connect with people. Companies large and small are furiously developing MySpace pages and Facebook applications, and hoping that the masses will beat paths straight to their doors.Some companies have leveraged the parade of Internet hot shots to their advantage, and many are still trying to find a way. They understand the value of connecting with people as customers. But when it comes to using the Internet to connect with people as potential recruits, it’s a different story.
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