Turning Innovation Into Cash

Ideas are good, but if they don’t make money, they’re useless. That’s the premise of Payback: Reaping the Rewards of Innovation, by James P. Andrew and Harold L. Sirkin, who have seen the best and worst innovation practices from their perch as senior vice presidents of the Boston Consulting Group. Their new book is a helpful “how-to” for companies looking to refine their innovation process.

Read at www.unitedBIT.com


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