Hospital CRM: New Revenue Frontier?

November 15, 2007

By Thomas Young

Over the past 30 years, CRM has been pitched to hospitals and health systems by consulting firms, software vendors and healthcare publications as a means to address nearly every financial and operational challenge. The proposed CRM success formula appears simple: collect and integrate customer data, apply that information to make customers feel appreciated, and reap the economic benefits of long-term customer relationships.

  1. Reasons to Reconsider
  2. Understanding CRM’s Economic Potential
  3. Challenges of Hospital CRM
  4. The Tangible Benefits of CRM