PC and mobile phone supply chains to increase shipments by 10% in 2008

February 20, 2008

In 2007, the PC supply chain shipped 257 million systems worldwide and the mobile phone supply chain manufactured 1.1 billion finished phones that same year. Combined, these two supply chains finished shipments were valued at $318 billion in 2007, equal to more than a third of the global customer spending on information and communications technology hardware. In 2008, IDC expects the PC and the mobile phone supply chains to increase shipments by 10% worldwide.

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2008 Mobile Innovation Global Awards

February 19, 2008

Prior to the Mobile Innovation Marketplace in Barcelona, sponsored by Ericsson, innovators submitted Award entries in one of five categories, which were reviewed by a panel of judges that included senior executives and managing partners from 3i, Carmel Ventures, Ericsson, Global View Partners, Rogers Wireless, SFR, Telecom Italia, and Telefonica O2 Group.

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Mobile-Phone Show: The Startups Shine

February 15, 2008

There were plenty of companies, both old and new, at this year’s Mobile World Congress in Barcelona that offered creative new ways to enhance the mobile-phone multimedia experience. From semiconductor chips to software applications to new online services, a dozen of the hottest companies at the show had been picked up.

www.unitedBIT.com


Business technology news for Feb 13, 2008

February 13, 2008

Dell to Buy E-Mail Service to Better Compete With Rivals; Yahoo paid $160 million to acquire Maven Networks; Nokia Dominates, but its Rivals Insist That Could Change.

Read at http://www.unitedBIT.com


Targeting Mobile Ads

November 21, 2007

By Andrew Schrock

Mobile-phone manufacturer Nokia expanded its reach with the recent acquisition of Enpocket, now called Nokia Ad Business, a mobile-advertising company that matches consumers to advertisements by considering their tastes and needs. Mike Baker, vice president of Nokia Ad Business, describes this as an “advanced targeting infrastructure.” Baker says that the matching system gives advertisers new kinds of opportunities that could be particularly beneficial for selling tickets to local events, for example, or for offering time-sensitive discounts. If the system is deployed properly, consumers would be automatically delivered ads about products that they want at the ideal time and place.

Context is already a cornerstone of online advertising, as it leads to more-effective campaigns and higher payouts for advertising providers. Google’s Gmail, for example, automatically extracts information from your e-mail, which is used to target campaigns. Facebook uses information saved in personal profiles to present more-relevant advertisements. Similarly, Nokia already has access to critical contextual information about consumers, such as demographics, which Enpocket can capitalize on. Information from Nokia’s OVI Web portal could eventually be incorporated as part of the data set to accurately match up people with relevant ads. For example, user histories from OVI social-networking and media-sharing site Mosh could be employed to track which pictures and movies users are sharing, signaling an interest in certain products.

Nokia believes that, by leveraging such information, it can offer higher response rates than current online marketing campaigns can, because the company delivers a message that consumers want to hear, where and when they want to encounter it. Contextualized advertising would also be more integrated into the services, so it might seem less irritating than a distracting pop-up window online, for instance. Initial response rates to contextual mobile advertisements are high, partly because of the novelty of the medium. According to Enpocket, the company’s recent mobile campaign for Land Rovers was wildly successful: 70 percent of people who were exposed to the campaign chose to download videos that promoted the automobiles. Baker says that consumers may be paying more attention to the ads purely because they are so novel, and he admits that this number will likely go down as the mobile-advertising space becomes increasingly saturated, as has occurred in more mobile-friendly markets like Asia.

Some consumers might perceive directed, contextualized advertising as an invasion of privacy. Some demographics might find the fact that their personal information is being shared annoying. Gary Pearl, CEO of Community Hotspot, says, “There’s a certain segment of the population which will accept it, and another segment that won’t.” He sees online and mobile business as being in a constant flux between subscription services and advertising-driven revenue.

At the moment, hardware is the biggest obstacle to delivering contextualized mobile advertising broadly. According to Nokia, there are nearly one billion Nokia mobile devices worldwide, or nearly twice the number of PCs. However, relatively few of these mobile devices are capable enough to handle the kind of contextual campaigns that Enpocket would like to deliver. Currently, campaigns rely on technologies such as SMS and WAP to deliver messages to devices that couldn’t otherwise provide a compelling multimedia experience. As more and more multimedia-friendly phones are sold, this will become less of an issue.

Nokia’s sheer market share ensures that its decisions will be closely watched and mirrored by the industry. Philip Stanger, CTO and founder of BluBlast, a company that specializes in ads for mobile networks based at specific locations, such as trade-show and showroom floors, views this favorably. If Nokia Ad Business takes off, it could create a more consistent business model and standard software-development tools for ads, potentially benefiting mobile-advertising companies of all sizes. “One of the big problems in the mobile space has been lack of standards and coordination between any of the systems,” Stanger says, citing lack of developer support. “It’s a nightmare developing [multimedia ads] for 50 different phones.”

Source:Technology Review


The Road to Success is Long for the Mobile Internet

November 21, 2007

by Carl Weinschenk,

The mobile Internet is in trouble. It’s hard to escape that conclusion when a well known analyst — Yankee Group president and CEO Emily Green — says that it “pretty much sucks.”

Actually, the prime topic of this InternetNews story from the first Mobile Internet World conference last week in Boston was a speech by Tim Berners-Lee. Lee is the director of the World Wide Web Consortium and is called the father of the Web so often that it seems like part of his official title. Lee expanded on Green’s eloquence by saying that people are reluctant to move from proprietary formats and protocols to explore new vistas. He said, according to the story, that new standards, “contextual” content, location-based platforms and “user awareness” — which probably refers to presence — will improve the mobile Internet.

Green’s eloquence also is expanded upon in a Yankee Group study, “Mobile Internet Utopia: Imagine if Supply Could Satisfy Demand,” that was released at the conference. The release on the study said that the mobile Internet “should already be” worth $66 billion per year, but has only reached $9.5 billion. Indeed, the firm says that even the $66 billion figure is conservative because it only refers to access revenues.

Whether the mobile Internet closes that gap or not is by no means certain. Clearly, there are many attractive applications and platforms available. A post at BizznTech, for instance, describes five: Gmail Java applications for mobile phones;Google Maps for Mobile; Opera Mini; Fring and ShoZu. During his remarks, Berners-Lee demonstrated a GPS-enabled watch that also monitors heart rates.

A commentary at TelecomTV looks optimistically at recent announcements in the mobile Internet arena. The biggest news, he says, isAndroid from Google. The piece outlines what the company is doing, but says that a couple of issues — changes in the landscape likely before it is ready and the questions about the strength of Linux-based system — could limit its impact.

Our sense is that we are at a crossroads. There is no doubt that the Mobile Internet will generate a lot of money — indeed, even the paltry $9.5 billion noted by Yankee is a lot. The InternetNews piece refers to “the long tail,” the idea that applications from many little providers will add up to great bundles of revenue. One question is whether this model will work — we worry about technologists’ mastery of economic theory — or whether a “killer app” is needed. The more basic question, however, is if these and other applications will appeal to non-geeks.

Source:IT Business Edge


Information Builders’ Software Lets Smartphones Manage BI Reports

November 14, 2007

By Mary Hayes Weier

Information Builders on Wednesday released new software, WebFocus Mobile Favorites, that lets professionals organize business-intelligence reports they access
through their mobile devices.

Various BI vendors have begun offering access to reports via mobile devices in recent months, but customers aren’t exactly flocking to the capability. Information Builders executives insist that’s about to change with the new and better generation of smartphones offering bigger screens with better resolution, and better form factors and
navigation capabilities.

Using Safari on the iPhone, “you can meaningfully navigate [BI reports] on these phones,” said Rado Kotorov, the company’s technical director of strategic product management. Kotorov says Information Builders has a handful of beta customers testing mobile access to BI, including NASA engineers accessing space-shuttle data. However, they don’t recommend sending large fields and reports,” he said.

Information Builders’ mobile users access BI dashboards containing business data residing on Web servers through their device browsers. A traveling salesperson can view sales results, for example, via columns, pie charts and fever charts. Information Builders is targeting executives, salespeople, and other on-the-go professionals with the software. The new Favorites feature, installed by an administrator onto a Web server and accessed by the user through a Web link, lets users add or remove frequently accessed BI reports.

The standard-browser approach helps businesses get around the problem of having to develop or purchase applications customized for mobile devices, and then support that separate software. Since users’ favorites folders are on a Web server, they can change or
use different devices, including a laptop, PC, or different mobile device, to access their frequently used information.

Information Builders’ s browser approach to mobile BI is distinctive since its focus is to make BI accessible regardless of the mobile device used. Cognos began shipping Cognos 8 Go Mobile in February for accessing BI reports on the go, but it’s currently limited
to Blackberry devices. Microstrategy last month also began offering mobile access to BI reports, but that’s also limited to BlackBerrys.

Business Objects, like Information Builders, has taken a more open approach, and in May began offering software that lets professionals access and interact with reports residing on their companies’ BusinessObjects XI Release 2 deployments, from Blackberrys, Windows Mobile, and “various other” devices.

Source:Intelligent Enterprise

More on WebFocus Mobile Favorites

Information Builders Mobile Favorites™ offers business decision-makers a unique tool that is compliant with emerging mobile technology trends. It is a low cost solution that does not require any additional software or hardware investments, and no special security enhancements. Mobile Favorites™ allows the user to vary their information requests through simple, interactive forms, thus providing a greater variety of information.

With its innovative pure browser-based approach to mobile computing, Information Builders has established itself as the leader in delivering mobile reporting to business and non-technical users. With just two clicks, content can be easily added or removed from the Mobile Favorites folder in Information Builders’ standard BI Dashboard. The process is no different from adding content to the favorites folder in a Web browser. From an end user perspective, reporting through Mobile Favorites™ is as easy to use
as using e-mail or the Internet on a mobile device. Viewing a Mobile Favorites™ report is similar to scrolling through a Web page. Experienced mobile users can take advantage of parameterized reports and active reports, which allow users to customize content and apply analytics on the go. And, Active Technologies also allows interactive dashboards to
be delivered to mobile devices.

Some of the benefits of WebFOCUS Mobile Favorites™ include:

  • The ability to share documents across multiple devices    organizations can deliver applications and content to mobile devices    without having to change their underlying systems infrastructure. Users    typically change or upgrade their devices every 18 months. Once in place,    Mobile Favorites allows BI consumers to be device independent and also    eliminates programmers’ burden of customizing reports for multiple devices.
  • No device software to support — reports are delivered directly to a  device’s browser, eliminating costly maintenance, updates, and versioning for different operating systems; reports are available on all mobile browsers.
  • No additional hardware required — standard Web and BI technologies are used so that dedicated mobile servers aren’t needed to convert BI content to mobile formats or manage interactions.
  • No unique design and delivery tools needed — create mobile reports and make them immediately available using standard development and delivery tools; existing reports can be distributed to any mobile device without conversion.
  • No special security considerations — provide a secure connection through mobile device and virtual protocol networks (VPNs); WebFOCUS Managed Reporting is used to manage user access and any Managed Reporting user can be immediately given access to mobile content.

Source: MarketWire.com