YourStreets found it wasn’t working out as a real estate resource for localized content, so it’s switched gears to become an aggregator of local data based on individual neighborhoods. This makes sense on several levels, but it’s a difficult task to undertake, and must be executed well for optimal results.
As it’s become a human-influenced search engine to some extent, it has the job of bringing all the relevant data, based on your neighborhood, to the forefront of your results. As a user you can submit your own content, and view other users (neighbors) that are nearby.
This is all displayed on a map as well, offering you a bit more context and an interactive way at which to delve for more information. Additionally, users can converse on various local topics, and these conversations (discussions) will appear along with your search results and on the map as well.
I really like this concept of incorporating several aspects of local life into an aggregated resource, which is rather similar (though less intrusive) that what we’ve seen from Fat Door. So far, the biggest thing missing from YourStreet’s new aggregated view is filtering options to better scour through the data that’s been offered up.
Checking on the news around Chicago, I see a lot of content for sports, but I’d rather see what’s going on with restaurants within walking distance of my house. As it stands right now, there are no good filtering options that I can use to weed out the restaurant data from the rest.
Additionally, YourStreet has some big plans for its new service, which includes a white label solution. To this end, YourStreet will offer selected media partners, like newspapers, to offer a custom YourStreet map to show local news stories. I think extending this to support user-generated content could be a valuable offering to participating media companies as well.
There will also be a widget for you to put a neighborhood map on your blog, website or social networking profile. This embedded map will be constantly updated for new, incoming content. Both the white label solution and the widget offerings will be released early next year.