By Thomas Young
Over the past 30 years, CRM has been pitched to hospitals and health systems by consulting firms, software vendors and healthcare publications as a means to address nearly every financial and operational challenge. The proposed CRM success formula appears simple: collect and integrate customer data, apply that information to make customers feel appreciated, and reap the economic benefits of long-term customer relationships.
- Reasons to Reconsider
- Understanding CRM’s Economic Potential
- Challenges of Hospital CRM
- The Tangible Benefits of CRM