On ZoomInfo

November 16, 2007

(FROM www.zoominfo.com)

ZoomInfo is the premier business information search engine, with profiles on more than 37 million people and 3.5 million companies. ZoomInfo delivers fresh and organized information on industries, companies, people, products, services and jobs.

ZoomInfo Products

The premier business information search engine. ZoomInfo delivers quick and easy access to fresh, comprehensive, and accurate information on industries, companies, products, services, people and jobs – all on a single Website.

About ZoomInfo’s Products


Building the largest source of business information on earth – 37 million people, 3.5 million people and growing daily.

ZoomInfo is the premier business information search engine for information on people, companies, products, services and jobs. ZoomInfo collects and organizes information from the Web and makes it available to you with fresh, comprehensive and objective ZoomInfo profiles. Get all the business information you need on a single, easy-to-use site – zoominfo.com.

Key Features:

Access Information on Companies: Search for companies by company name or keyword. Search for a company by name and ZoomInfo will deliver a profile on the company that includes a description of the company, the industry it’s in, its annual revenue, number of employees, Website address, phone/fax numbers, list of key executives and top competitors. Search by keyword and ZoomInfo will deliver a list of companies that meet your keyword criteria. You can then click on any of the company results to access their ZoomInfo profiles.
Own Your Web Identity: Create or claim your ZoomInfo profile to increase your visibility on the Web. Your profile can include your career history, education, affiliations, Web references and contact information – all in one place – for recruiters, business associates and colleagues to access.

Find People: Search for a person by name and access their ZoomInfo profile, which will include the person’s current and former employment, education

Ensure Accurate Company Info: Claim and update your company’s ZoomInfo profile to increase your company’s visibility among potential buyers, job seekers and anyone conducting business research.

Gain Quick and Easy Access to Your Favorite Searches: ZoomInfo allows you to keep information on jobs, company and people of interest at your fingertips by saving them to your QuickLists, which you can go back to at your convenience.


ZoomInfo’s free company search can help you identify and research your companies of interest. Now you’re looking to connect with the decision makers in those companies. ZoomExec allows you quick, easy and affordable access to 1.5 million VP-level executives – for just $99 per month!

Advanced People Search Go beyond name searches to find the executives you need to reach. Search for executives by company name, title, location, industry, and company size.

Contact Information: Don’t waste precious time calling around to find the person you need within a company. ZoomExec finds the executive for you and provides you with their direct contact information.

Comprehensive, Easy-to-Read People Profiles: Access ZoomInfo’s easy-to-read profiles, with in-depth information on your key contacts, including their employment history, education, user-posted biography (when available) and Web references for where the information was pulled, to help you quickly build rapport with your contact.

Export Searches: For an additional $0.50 per name, export lists of executive contacts into your CRM application for quick and easy workflow.

ZoomInfo PowerSearch

In-depth people search: Target your search with over 20 different characteristics such as job title, credentials, geography, company, industry, diversity, and education.

Contact information: Find phone numbers and email addresses for companies and key employees.

Effortless data management: Export data into Excel worksheets or v-card format to move data into your CRM or ATS system.

Integrated email tools for recruiters: Use the JobCast email campaign tool to create, send and track targeted email campaigns to qualified potential candidates.

In-depth company search: Search for companies by industry, annual revenue, number of employees, geographic region and company ranking.

Build a list of competitors: Create a list of competitors to a specific company to instantly build a target list. Find the details you need to know about those companies including contact information of people within.

Networking opportunities: Create lists of people similar to the person you searched for to network into a company or industry.

ZoomInfo PowerSell

Find the decision maker. Build your pipeline. Know your stuff! Tap into the power of ZoomInfo PowerSell for fast and easy access to sales intelligence. While most sales prospecting tools give you information on a handful of top executives at large companies, ZoomInfo PowerSell delivers business intel on professionals at all levels and companies of all sizes – from the Fortune 1000 to SMBs. And because ZoomInfo crawls the Web 24-hours-a-day, 365-days-a-year, we deliver the freshest information available.

Find Decision Makers: Uncover your decision maker in seconds using PowerSell’s search by name, title and company. PowerSell allows you to dig deep into companies with profiles, which include contact information, for contacts at all levels.

Build your pipeline: PowerSell’s advanced search criteria allows you to create targeted prospect lists by title, geography, company ranking and company size. Once your list is created, research your prospect companies with PowerSell’s 3.5 million company profiles.

Fully integrate with your CRM application:Once you have your search results, export people and company profiles directly into your CRM application to drive more qualified leads.

Get business intel that you can’t find anywhere else PowerSell delivers comprehensive results for your search by tapping into its database of 37 million people and 3.5 million company profiles. PowerSell gives you information on companies of all sizes and business professionals at all levels.

Access the freshest business information available: ZoomInfo’s fresh profiles allow you to research contacts and companies before you pick up the phone or walk into a meeting, knowing that you’re getting the most up-to-date information available. We know the information is no good to you if it isn’t fresh and accurate.

ZoomInfo Partners

ZoomInfo has partnered with the best in the industry to extend our value to our customers and to theirs. Take a look at ZoomInfo’s Search Engine & Portal, Content and Channel partners who are putting information on companies, industries, products and services at their customers’ fingertips with ZoomInfo.

Search Engine and Portal Partnerships: ZoomInfo “Business” and “People” search helps search engine and portal vendors drive traffic and deliver the most comprehensive, up-to-date information on industries, companies and people with millions of easy-to-read ZoomInfo profiles. Search partners receive full integration with ZoomInfo into their search engines and portals.

Content Partnerships: Looking for comprehensive, up-to-date and in-depth content on companies and people? ZoomInfo offers several partnership programs for content providers who want to add deeper company, industry and people information into their products – granting users easy access to information on over 37 million people and 3.5 million companies.

Channel Partnerships: ZoomInfo’s ability collect and organize business information on over 37 million people and 3.5 million companies is invaluable to HR and sales intelligence organizations across all industries and vertical markets. Our comprehensive, up-to-date and easy to read profiles are used by organizations of all sizes.

For recruiting organizations, ZoomInfo complements multiple recruiting environments by providing users with access to our in-depth people information to deliver a complete recruiting and sourcing solution.

For sales intelligence organizations, ZoomInfo is easily integrated into a number of sales applications and sales portals. ZoomInfo provides deep information on companies and people for fast and effective sales prospecting.

ZoomInfo in the NEWS

On the ZoomInfo Ad Platform

ZoomInfo, the people search engine that gets its data from gathering biographical information on just about everyone, whether you know about it or not, is launching an advertising network. And in going along with the current trend of tempting fate when it comes to controversial activity with web surfer’s cookies, ZoomInfo will be offering up these cookies to companies looking to provide more targeted ad.

There are a couple of things to consider here: you’ll need to first visit ZoomInfo in order for it to have your cookie. Additionally, you’ll have to have a general presence on the web, whether this be for social networking, your own website, or any type of e-commerce activity. So when you purchase an item from a company’s website, it could then work with ZoomInfo to compare “cookie notes” in order to provide more targeted ads to you, online, via email, and the next time you visit the company’s website.


With the presence of outdated information, some advertisers found that they weren’t actually communicating in a desired manner to their demographic. This could very well happen with ZoomInfo as well, though the service updates a massive amount of information on a daily basis. Nevertheless, there’s still incorrect data found on ZoomInfo, and this could prove to be an obstacle for its ad network, due to launch next year.


ZoomInfo, based in Waltham, Mass, has detailed personal information for almost 40 million business professionals. It gets the information by scouring the Web, gathering things such as your name, past work affiliation, and even your email address if it can find it. It tracks the industry you work in, your company, title, functional area, education, sex and location.

Going forward, this is an example of how ZoomInfo’s network, due to go live next year, will work: Say you register at Dell’s web site, to buy a computer, and provide that company with your name and email address. Dell can then draw much more information about you from ZoomInfo – and serve up advertising that can target you much more effectively.

Here’s the catch: ZoomInfo can only do this if the user has visited ZoomInfo before. Because ZoomInfo needs to place a cookies on their browser. That way they ZoomInfo can exchange information about that person with Dell, which also drops a cookie on the person. This why, they can both maintain that they’re not personally identifying individuals with their advertising campaigns (the person’s information is not traded according to their name, but by cookie), even if the effect is practically the same.

ZoomInfo can use its cookie to track the individual across other sites too.

By the way, if you haven’t already picked up a ZoomInfo cookie, you’re increasingly likely to do so. If you’re like me, you find yourself landing at ZoomInfo’s profile pages from time to time, directed there by Google after you search for someone.

ZoomInfo calls its information “bizographic,” because it is biographic data related to business identity. The company says its data is much more useful to advertisers than say, Facebook’s targeting information, because its more precise.


ZoomInfo updates about 3 million profiles a night, so at least its profile information is updated.

It’s also trying to avoid an association with “spooky” targeting. It insists it doesn’t personally identify you. In the Dell example above, Dell already had your name and address, and ZoomInfo provides Dell with much more personal information about you based on the cookie information.

ZoomInfo collects its data about you whether or not you “register” with that site. The company says that about 100,000 people a week are finding their profiles on ZoomInfo and then clicking on a button to confirm that the profile is about them and otherwise correct (ZoomInfo allows people to edit their profiles).

ZoomInfo has already started building a network of sties and partners that will be able to use its information to target readers, Burdick said.

The closest competitors to ZoomInfo’s ad network are the behavioral networks such as Tacoda and Revenue Science. Those companies don’t offer biographical information, however. LinkedIn, a networking site for professionals, has so far remained critical of ZoomInfo’s moves to comb the Web for names and emails, without getting users’ permission.


ZoomInfo and XING Allow Users to Manage a Single Professional Identity Online

Business information search engine ZoomInfo™ and XING AG, the operator of XING — one of the foremost networks for business professionals — today announced the ability for users to co-register with both sites and manage their digital identity. Now professionals can manage their online identity while creating a XING profile to network with other professionals. Following the strategic partnership announced in June 2007, this release represents the first step toward the comprehensive integration between ZoomInfo and XING, expected later this year.

he partnership will provide XING members with immediate access to ZoomInfo’s profiles on over 37 million business people and 3.5 million companies. In the coming months, XING AG’s 3.5 million members will have access to ZoomInfo profiles and will be able to search for and reach out to new contacts using ZoomInfo’s patented semantic search capabilities. ZoomInfo profiles will also begin including a person’s professional network using confirmed contacts on XING.

“Based on our rapid adoption and market leadership in Europe and Asia, XING’s online platform clearly fills a need for international business people looking to network,” said Lars Hinrichs, CEO of XING AG. “Incorporating the ability for our users to search and access information across ZoomInfo’s 37 million profiles will further extend the business networking opportunities for our members. At the same time, we believe ZoomInfo’s users will appreciate the unique ways to network with XING members online, and will soon understand why so many XING users also continue to conduct business with each other offline and online.”

“ZoomInfo is looking forward to extending our search capabilities to XING’s powerful international business networking platform,” said Bryan Burdick, COO of ZoomInfo. “Once the integration is complete, we believe that ZoomInfo’s users will benefit by being able to network with people who work within the same industry, graduated from the same university, or have the same job function located in the same city or region. XING’s platform was built specifically for the business person, so it is a perfect match for our business information search engine.”

On ZoomInfo:…ZoomInfo’s semantic search engine continually crawls the Business Web — the millions of company Websites, news feeds and other online sources — to identify company and people information which is then organized into fresh, comprehensive and objective profiles….

On XING:….By focusing on the target group “business people worldwide”, the Company is able to offer tailored features, thereby making networking and contact management simpler. Besides Headquarters in Hamburg, XING AG is also represented with offices in Barcelona (eConozco, Neurona), Beijing and Zurich…

(will be updated)


Searching for Humans

October 19, 2007

By Erica Naone

Jaideep Singh, cofounder of the new people-search engine Spock, says he wants to build a profile for every person in the world. To do this, he plans to combine the power of search algorithms with online social networks.

Singh says he got the idea for Spock while looking for people with specific areas of expertise among his contacts in Microsoft Outlook. Although he has two or three thousand people listed, he could only find people he was already thinking about.

Spock is designed to solve that problem by allowing users to search for tags–such as “saxophonist” or “venture capitalist”–and then view a list of people associated with those tags. Singh could have manually entered tags for each of his contacts into Microsoft Outlook, but capturing every interest of each particular individual would be time-consuming. Spock uses a combination of human and machine intelligence to automatically come up with the tags: search algorithms identify possible tags, and users can vote on their relevance or add new tags. Registered users can add private tags to another person’s profile to organize their contacts based on information that they don’t want to share. For example, a contentious associate might be privately labeled as such.

The social-network component of the website introduces an element of crowd commentary into the search process. George W. Bush is tagged “miserable failure,” with a vote of 87 to 31 in favor of the tag’s relevance as of this writing. Users aren’t allowed to vote anonymously, and the tag links to the profiles of people who voted.

Singh hopes social networks will also help with one of the main problems in people search: teaching the system to recognize that two separate entries refer to a single person–a problem called entity resolution. For example, a single person might have a MySpace page, a Linked In profile, and a write-up on a company website. Steven Whang, an entity-resolution researcher at Stanford University, says that there are several aspects to the problem: getting the system to compare two entries and decide whether they are related, merging related entries without repetition, and comparing information from a myriad of possible sources online. Finally, Whang says, there is a risk of merging two entries that should not be merged, as in the case of a name like Robin, which is used by both men and women.

Many of the people-search engines try to get around these problems by encouraging people to claim and manage their own profiles, although Whang notes that this is a labor-intensive approach. Although there are many sites where people could claim their profiles, Singh says he thinks one engine will eventually dominate, and people will make the effort to claim profiles there. Bryan Burdick, chief operating officer of the business-search site Zoominfo, says that 10,000 people a week claim their profiles on Zoom, in spite of having to provide their credit-card numbers to do so.

Singh has also introduced the Spock Challenge, a competition to design a better entity-resolution algorithm. He says that 1,400 researchers have already downloaded the data set, and they will compete for a $50,000 prize, which will be awarded in November.

But although Spock and Zoominfo both stress the importance of being able to search by job title or other keywords, Michael Tanne, CEO of people-search engine Wink, says that isn’t the most common need in people search. “That’s not how 90 percent of searches are done,” he says. “When you search for the iPhone, you want to see what’s out there about the iPhone. But when you search for a person, you have a specific result in mind.” While his site does allow users to search by tags, Tanne says that the tags are more commonly used to narrow down a search. Wink is able to search by variables such as location with more focus than the simple word recognition Google uses, Tanne says. For example, he notes, Wink would recognize that Framingham is close to Boston, and it would include both when a user enters “Boston” as a search term. (A spokesperson for Google says the search-engine giant currently has no plans to develop special features to improve people search.)

Singh says that Spock has indexed more than 100 million profiles so far–a reasonable start on the way to indexing every person in the world. But some people have raised privacy concerns. The people-search engines spider business sites and public Linked In profiles, but also social-networking sites such as MySpace. (Facebook information is kept private.) Business and personal information can appear on the same page, although Zoominfo attempts to index only the former. The sites’ spokespeople all agree that the burden falls on the user to watch out for what’s available online. “Whether you’re managing it or not, you have a digital persona,” Burdick says. Wink will remove profiles upon request, although not all people-search engines share that policy.

“The ability to see what you’ve put out there is an eye-opener to most people,” Tanne says.