PC and mobile phone supply chains to increase shipments by 10% in 2008

In 2007, the PC supply chain shipped 257 million systems worldwide and the mobile phone supply chain manufactured 1.1 billion finished phones that same year. Combined, these two supply chains finished shipments were valued at $318 billion in 2007, equal to more than a third of the global customer spending on information and communications technology hardware. In 2008, IDC expects the PC and the mobile phone supply chains to increase shipments by 10% worldwide.

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TV viewing losing ground

If you have an Internet connection, chances are you are spending much more time surfing the Web than watching TV. “The time spent using the Internet will continue to increase at the expense of television and, to a lesser extent, print media,” said Karsten Weide, program director, Digital Media and Entertainment at IDC. “This suggests that advertising budgets will continue to be shifted out of television, newspapers, and magazines into Internet advertising.”

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