When Facebook opened its platform to third-party developers in late May, mom-and-pop shop widget makers from California to Turkey cropped up everywhere to capitalize on Facebook’s fast-growing user base of 52 million people. Initially, it was easy to dismiss this widget economy as a microcosm for another Web bubble. But in reality, analysts say widget makers are not only creating innovative, user-friendly products, they’re also making a bunch of money—real money—from ads
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